Mary-Kate & Ashley Olsen Bring Their Style To The Masses At JC Penney

First Published: October 26, 2009 5:25 PM EDT Credit: Getty Images

Caption Mary-Kate Olsen and Ashley Olsen attend the new member induction to The Council Of Fashion Designers of America (CFDA) at the Four Seasons Restaurant on October 21, 2009 in New York City

LOS ANGELES, Calif. -- Mary-Kate and Ashley Olsen are bringing their boho chic style to JC Penney stores with a new affordable juniors collection.

According to Women’s Wear Daily, the style maven twins will launch Olsenboye, a line of causal sportswear inspired by teens from around the world. Future Olsenboye collections will highlight the style and trends of different cities from across the globe.

“Ashley and I felt strongly about creating a unique experience to reach the teen customer,” Mary-Kate said in a statement.

“Olsenboye is an extension of the Dualstar brand delivering trend-based fashion at affordable prices,” Ashley added.

The collection, which is slated to include denim, bottoms, tops, dresses, skirts, shorts, jackets, will range in cost from $20 to $50.

The twins will launch a preview collection at JC Penney on November 6, and Olsenboye will get its full launch in February 2010.

Copyright 2012 by NBC Universal, Inc. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.