Mary-Kate & Ashley Olsen Bring Their Style To The Masses At JC Penney

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  • Mary-Kate Olsen and Ashley Olsen attend the new member induction to The Council Of Fashion Designers of America (CFDA) at the Four Seasons Restaurant on October 21, 2009 in New York City
  • Ashley Olsen and Mary-Kate Olsen celebrate the launch of The Row for men at the Barneys New York celebration for Fashion’s Night Out at Barneys New York on September 10, 2009 in New York City
  • Ashley Olsen at the relaunch party for the MANGO Flagship store in New York City on November 20, 2008
  • Mary-Kate and Ashley Olsen show off their collection at Holt Renfrew, Bloor Street, Toronto, Canada, August 25, 2009
  • Ashley Olsen arrives at the premiere of Warner Bros. Pictures’ ‘Hangover’ at the Chinese Theater on June 2, 2009 in Los Angeles
  • Mary-Kate Olsen at the Los Angeles premiere of ‘The Hangover’ at Grauman’s Chinese Theatre on June 2, 2009 in Hollywood

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  • Getty Images

    Mary-Kate Olsen and Ashley Olsen attend the new member induction to The Council Of Fashion Designers of America (CFDA) at the Four Seasons Restaurant on October 21, 2009 in New York City
  • Getty Images

    Ashley Olsen and Mary-Kate Olsen celebrate the launch of The Row for men at the Barneys New York celebration for Fashion’s Night Out at Barneys New York on September 10, 2009 in New York City
  • WireImage

    Ashley Olsen at the relaunch party for the MANGO Flagship store in New York City on November 20, 2008
  • WireImage

    Mary-Kate and Ashley Olsen show off their collection at Holt Renfrew, Bloor Street, Toronto, Canada, August 25, 2009
  • Getty Images

    Ashley Olsen arrives at the premiere of Warner Bros. Pictures’ ‘Hangover’ at the Chinese Theater on June 2, 2009 in Los Angeles
  • Getty Images

    Mary-Kate Olsen at the Los Angeles premiere of ‘The Hangover’ at Grauman’s Chinese Theatre on June 2, 2009 in Hollywood
 
 

FIRST PUBLISHED: October 26, 2009 5:19 PM EDT
LAST UPDATED: October 26, 2009 5:25 PM EDT

LOS ANGELES, Calif. --

Mary-Kate and Ashley Olsen are bringing their boho chic style to JC Penney stores with a new affordable juniors collection.

According to Women’s Wear Daily, the style maven twins will launch Olsenboye, a line of causal sportswear inspired by teens from around the world. Future Olsenboye collections will highlight the style and trends of different cities from across the globe.

“Ashley and I felt strongly about creating a unique experience to reach the teen customer,” Mary-Kate said in a statement.

“Olsenboye is an extension of the Dualstar brand delivering trend-based fashion at affordable prices,” Ashley added.

The collection, which is slated to include denim, bottoms, tops, dresses, skirts, shorts, jackets, will range in cost from $20 to $50.

The twins will launch a preview collection at JC Penney on November 6, and Olsenboye will get its full launch in February 2010.

Copyright 2009 by NBC Universal, Inc. All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.

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